- In your Domain Name ( URL )
- www.capitalgarage.com.au
- In your Meta Description ( byline that appears in the subtext to a Google search result )
- Capital Garage is the garage most frequented by people in the region who want great service from their garage of choice
- In your Meta Keywords listing in your pages ( hidden to site visitors but visible to search engine ‘bots )
- Capital Garage, Yarra Valley Garage, Best Service Garage, Weekend Garage, 24/ Garage, Clean Garage, etc
- In Headers ( Ranked from a H1 down to a H5 header )
- Capital Garage Commits to Best Practice In Workshop
- Keyword backlinks from external sites to yours ( ie to capitalgarage.com.au )
- The Page Rank of that site affects its value (PR 1 – awesome – down to P10 which barely counts at all)
- Keyword Text links are more important than links off an image
- As Page Names
- About Our Garage
- As Post Titles
- Capital Garage wins Service Award
- As Category names
- Garage Service, Garage Guarantee, etc
- As Tag names ( used on sites which add live content using posts )
- Garage, Garage Tools, etc
- As Image Names
- capitalgarage1.jpg
- As Image Alt Tags
- example in the popup that appears when you mouse-over an image “Capital Garage at Night” )
- As Image Description
- Photo of Capital Garage at Night
- As Text ( finally !!! )
- I love our garage ……..
All are affected by traffic from sources that rank differently ( social sites, direct, referred and search engine results )
So,what does yours look like? ( ie – WHAT DOES GOOGLE SEE? )
This stemmed from a talk I gave recently about the many forms of branding that exist for a business to exploit. From the obvious ( signage ) to the overlooked ( word of mouth via social media )
One “interesting attendee” suggested that his site was “brilliantly” branded with his website’s homepage housing his logo that filled 2/3rds of the screen.!!! I agreed that may be the case if he sent people, enmasse, to his site ( it didn’t even rank within the Top 130 million websites on the planet ! His “keyword map” (withheld), illustrated via a keyword picture – showed his keywords’ importance – or lack of it – his company name couldn’t be found in the image !!!!
The image below has been produced the same way from a simple blog site, where a “Little Sister’s” thoughts have been mapped by the frequency of words explaining graphically what she is trying to emote through her site.
